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Question Title |
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Q1A: Purchase Allocation Out Of 10 - Superpremium ice cream |
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Q1B: Purchase Allocation Out Of 10 - Premium ice cream |
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Q1C: Purchase Allocation Out Of 10 - Store brand ice cream |
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Q2A: Best Fit To Occasion - Store brand - regular ice cream |
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Q2B: Best Fit To Occasion - Full fat premium ice cream |
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Q2C: Best Fit To Occasion - Full fat superpremium ice cream |
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Q2D: Best Fit To Occasion - Ice cream with reduced fat content |
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Q2E: Best Fit To Occasion - Frozen yogurt |
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Q2F: Best Fit To Occasion - Sorbet |
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Q3: Purchase Likelihood - Light Ice Cream |
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Q4: Best Definition Match - Light Ice Cream |
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Q5: Percentage Of Fat Expectations |
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Q6A: Light Ice Cream Attribute Agreement - Light ice cream tastes as good as regular ice cream |
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Q6B: Light Ice Cream Attribute Agreement - Light ice cream is as satisfying as regular ice cream |
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Q6C: Light Ice Cream Attribute Agreement - Light ice cream does not have a creamy texture |
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Q6D: Light Ice Cream Attribute Agreement - Light ice cream isn't as high quality as regular ice cream |
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Q6E: Light Ice Cream Attribute Agreement - Light ice cream is made with artificial ingredients |
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Q6F: Light Ice Cream Attribute Agreement - Light ice cream is not a special treat |
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Q6G: Light Ice Cream Attribute Agreement - I eat light ice cream so I can eat more of it |
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Q6H: Light Ice Cream Attribute Agreement - Light ice cream is an indulgent treat |
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Q6I: Light Ice Cream Attribute Agreement - When I eat light ice cream I feel less guilty |
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Q6J: Light Ice Cream Attribute Agreement - Light ice cream just doesn't taste good |
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Q7A: Light Ice Cream Attribute Agree with most |
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Q7B: Light Ice Cream Attribute Agree with least |
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Q8A: Number in Household Adult males 18+ |
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Q8B: Number in Household Adult females 18+ |
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Q8C: Number in Household Teens 13-17 |
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Q8D: Number in Household Kids 6-12 |
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Q8E: Number in Household Kids 0-5 |
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Q9: Ethnic Background |
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Q10: Employment Status |
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Q11: Household Income |
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Q12: Gender |
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STATCODE: Status Code |